California proposes new rules to enforce state privacy law
SAN FRANCISCO (Reuters) - California proposed regulations Thursday that would give consumers more control over how companies collect and manage their personal information, including requiring a "Do Not Sell My Info" link on their websites or apps.
California Attorney General Xavier Becerra detailed the draft regulations for the state's new privacy law, due to take effect Jan. 1.
The law allows people to request that data be deleted and opt out of having data sold to third parties. Becerra's draft regulations proposed specific requirements for compliance with the law, such as the "Do Not Sell" link.
Businesses must also treat choices expressed in user-enabled privacy settings as a valid opt-out request under the law, and those that handle the personal information of more than 4 million consumers will be subject to additional requirements.
According to an estimate provided by the attorney general's office, the regulations will protect over $12 billion worth of personal information used for advertising each year. Compliance will cost businesses between $467 million and $16.5 billion between 2020 and 2030.
The regulations will be open to public comment until Dec. 6 and must be finalized by Jul. 1, 2020.
(Reporting by Katie Paul; writing by David Shepardson; Editing by Cynthia Osterman and David Gregorio)
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