
MANILA, PHILIPPINES - JUNE 05: Vivian Arrojado presents clothes for sale on a TikTok Shop livestream while her staff pack items sold, at the warehouse of Miss V Garments on June 05, 2024 in Manila, Philippines. In the span of a year, Vivian Arrojado transformed Miss V Garments (@missvskinlove_brandowner) from a tiny stall in a bustling Manila shopping district into a prominent clothing business, now operating a warehouse and employing several staff running livestreams 24/7 on TikTok Shop. TikTok Shop, the e-commerce platform within the popular short video app, has spurred a booming live selling industry in the Philippines, where businesses are benefiting from TikTok's prized algorithm to sell more and faster, disrupting the market for other established e-commerce platforms in the region. However, a proposed bill in the Philippine Congress, House Bill 10489, introduced amid geopolitical tensions with China and following similar moves by other countries, aims to ban "foreign adversary-controlled" apps, likely targeting TikTok and could threaten the livelihoods of many Filipinos who have built their businesses on the platform. (Photo by Ezra Acayan/Getty Images)


