CANNES, FRANCE - JUNE 17: Brad Ross, VP, Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola Company, on stage at Spotify Beach at Cannes Lions 2024: Iconic Gen Z Groove Monday Afternoon on June 17, 2024 in Cannes, France. Bradford Ross and Jake Shane sit down at Spotify Beach to discuss the bond between artists and fans, building community on Spotify, and defining your brand amongst the crowd. (Photo by Antony Jones/Getty Images)