(FILES) Files picture showing US pop star Madonna performing on top of a bed on stage during the kick off of the so called "Blonde Ambition" world tour in the Chiba Marine Stadium 13 April 1990 at Makuhari, Japan. The most famous costume from Taylor Swift's tour, which arrives in Paris on May 9, 2024, has imprinted the creations of Versace and Louboutin on the retinas. The post-pandemic return of mega-concerts, launched by Beyoncé and Taylor Swift in 2023, has put the spotlight back on the lucrative links between brands and pop stars through their stage costumes, duly recorded by magazines and specialized blogs. and social networks. Before Madonna and her dress designed by Jean Paul Gaultier in 1990, there was the theater actress Sarah Bernhardt, the first international "star" at the end of the 19th century. (Photo by MARK ROBINSON / AFP) (Photo by MARK ROBINSON/AFP via Getty Images)