(FILES) This picture taken on December 19, 2017 shows a logo outside the fashion house and luxury goods Gucci shop on the Avenue Montaigne in Paris, ahead of Christmas. French luxury group Kering vowed on April 26, 2026 to "reignite desirability" of its flagging Gucci label, once the jet set's most coveted brand, as it seeks to turn around its financial performance. (Photo by STEPHANE DE SAKUTIN / AFP via Getty Images)