(FILES) This photograph shows the logo of Asian e-commerce giant Shein in its stall at the Bazar de l'Hotel de Ville (BHV) department store in Paris on November 4, 2025. SGM, co-founded by Frédéric Merlin, announced on June 16, 2026, that it would sell the business assets of BHV Marais to the Paris department store's "management team," which has decided to "put an end" to its much-criticized partnership with Shein, considered a "strategic mistake". (Photo by Julie SEBADELHA / AFP via Getty Images)