(FILES) This photograph shows the logo of the Bazar de l'Hotel de Ville (BHV) at its department store in Paris on November 3, 2025, just days before Asian e-commerce giant Shein opens its first physical store at BHV in Paris. SGM, co-founded by Frédéric Merlin, announced on June 16, 2026, that it would sell the business assets of BHV Marais to the Paris department store's "management team," which has decided to "put an end" to its much-criticized partnership with Shein, considered a "strategic mistake". (Photo by Julie SEBADELHA / AFP via Getty Images)