BENTONVILLE, ARKANSAS - JUNE 18: (L-R) Wendy Guerrero, President of BFF, Jeff Jenkins, CMO, Sam's Club, Courtney Naudo, SVP, Business Planning & Integration, VIZIO/Walmart, Kimberly Rompilla, SVP Licensing & Consumer Products, Crayola, Rachele Harmuth, CFO, CrunchLabs and Aaron Tucker, BFF/entrepreneur pose backstage before The Interactive Era panel at the 12th Annual Bentonville Film Festival Led by Geena Davis on June 18, 2026 in Bentonville, Arkansas. (Photo by Jason Davis/Getty Images for Bentonville Film Festival)