(FILES) Signage is pictured above a branch of US fast food chain McDonald's in Balham, south London on September 27, 2025. McDonald's reported slower sales growth in the US market in the second quarter as executives blamed too many simultaneous promotional offers, including a World Cup campaign that disappointed. The fast-food chain said it remains committed to a value-oriented menu that has resonated in recent years amid inflation-weary consumers in its home market and overseas. (Photo by Niklas HALLE'N / AFP via Getty Images)