This photo taken on July 4, 2026 shows durian-based products displayed during the Malaysia Durian Festival 2026 at the KLDEX (Kuala Lumpur Durian Experience Centre) in Kuala Lumpur. Malaysia is working to claim a bigger share of China's booming durian market, as demand for the thorny fruit -- whose smell and taste have divided opinions for centuries -- is surging across Asia. Over the past five years, durian exports from Southeast Asia to mainland China have surged, giving rise to what some have called the "new green rush". (Photo by Mohd Rasfan / AFP via Getty Images)