(FILES) Frederic Merlin, president of the Societe des Grands Magasins (SGM) and owner of BHV, poses during a photo session in Paris, on October 22, 2025. SGM, co-founded by Frédéric Merlin, announced on June 16, 2026, that it would sell the business assets of BHV Marais to the Paris department store's "management team," which has decided to "put an end" to its much-criticized partnership with Shein, considered a "strategic mistake". (Photo by Thibaud MORITZ / AFP via Getty Images)

(FILES) This photograph shows a sign with an advertising picture of president of French real estate group the Societe des Grands Magasins (SGM), and owner of BHV, Frederic Merlin (L), and of Chinese and US businessman and Executive Chairman of Shein Group, Donald Tang, on the facade of the Bazar de l'Hotel de Ville (BHV) department store in Paris on November 3, 2025, just days before Shein opens its first physical store at BHV in Paris. SGM, co-founded by Frédéric Merlin, announced on June 16, 2026, that it would sell the business assets of BHV Marais to the Paris department store's "management team," which has decided to "put an end" to its much-criticized partnership with Shein, considered a "strategic mistake". (Photo by Julie SEBADELHA / AFP via Getty Images)

(FILES) A customer walks through the Asian e-commerce giant Shein's store at the Bazar de l'Hotel de Ville (BHV) department store in Paris on March 19, 2026. SGM, co-founded by Frédéric Merlin, announced on June 16, 2026, that it would sell the business assets of BHV Marais to the Paris department store's "management team," which has decided to "put an end" to its much-criticized partnership with Shein, considered a "strategic mistake". (Photo by Charlotte SIEMON / AFP via Getty Images)

(FILES) A picture taken on March 18, 2016 in Paris, shows the building of the BHV Marais store. SGM, co-founded by Frédéric Merlin, announced on June 16, 2026, that it would sell the business assets of BHV Marais to the Paris department store's "management team," which has decided to "put an end" to its much-criticized partnership with Shein, considered a "strategic mistake". (Photo by MARTIN BUREAU / AFP via Getty Images)

(FILES) This photograph shows the logo of Asian e-commerce giant Shein in its stall at the Bazar de l'Hotel de Ville (BHV) department store in Paris on November 4, 2025, on the eve of the opening of its first physical store at BHV in Paris. SGM, co-founded by Frédéric Merlin, announced on June 16, 2026, that it would sell the business assets of BHV Marais to the Paris department store's "management team," which has decided to "put an end" to its much-criticized partnership with Shein, considered a "strategic mistake". (Photo by Julie SEBADELHA / AFP via Getty Images)

(FILES) This photograph shows a view of the Asian e-commerce giant Shein store at the Bazar de l'Hotel de Ville (BHV) department store in Paris on March 19, 2026. SGM, co-founded by Frédéric Merlin, announced on June 16, 2026, that it would sell the business assets of BHV Marais to the Paris department store's "management team," which has decided to "put an end" to its much-criticized partnership with Shein, considered a "strategic mistake". (Photo by Charlotte SIEMON / AFP via Getty Images)

(FILES) This photograph shows the logo of the Bazar de l'Hotel de Ville (BHV) at its department store in Paris on November 3, 2025, just days before Asian e-commerce giant Shein opens its first physical store at BHV in Paris. SGM, co-founded by Frédéric Merlin, announced on June 16, 2026, that it would sell the business assets of BHV Marais to the Paris department store's "management team," which has decided to "put an end" to its much-criticized partnership with Shein, considered a "strategic mistake". (Photo by Julie SEBADELHA / AFP via Getty Images)

(FILES) This photograph shows the logo of Asian e-commerce giant Shein in its stall at the Bazar de l'Hotel de Ville (BHV) department store in Paris on November 4, 2025. SGM, co-founded by Frédéric Merlin, announced on June 16, 2026, that it would sell the business assets of BHV Marais to the Paris department store's "management team," which has decided to "put an end" to its much-criticized partnership with Shein, considered a "strategic mistake". (Photo by Julie SEBADELHA / AFP via Getty Images)