SANTA MONICA, CALIFORNIA - SEPTEMBER 17: (L-R) Elana Sulzer, U.S. Head of Entertainment Sales at Snap Inc., Brittany Mehciz, VP of Social and Influencer Marketing at Hulu, Cole Strain, VP, Head of R&D at Samba TV, and Elena Bond, Sr. Manager of Marketing Science Apps & Entertainment at Snap Inc., speak onstage during the Snap Partner Summit 2024 on September 17, 2024 in Santa Monica, California. (Photo by Charley Gallay/Getty Images for Snap Inc.)