New Apple CEO John Ternus shows off an iPhone Duo during an Apple event at the Steve Jobs Theater in Apple Park in Cupertino, California, on September 9, 2026. Apple unveiled its long-awaited first foldable smartphone, the iPhone Duo, on Wednesday, at the company's first launch event since CEO John Ternus took the reins on September 1. Apple's first foldable comes seven years after Samsung pioneered the category, but the American tech giant is expected to take a sizable chunk of the market. (Photo by Karl Mondon / AFP via Getty Images)