Greg "Joz" Joswiak (C), Apple's Senior Vice President for Worldwide Marketing, attends the launch of the new iPhone Duo at the Apple Fifth Avenue store in New York on October 23, 2026. Apple unveiled its first foldable phone, the iPhone Duo, on September 9, kicking off the era of new CEO John Ternus. The foldable is a crucial test for Apple, which has not launched a breakout hit since the AirPods 10 years ago. (Photo by TIMOTHY A. CLARY / AFP via Getty Images)