SAN FRANCISCO, CALIFORNIA - FEBRUARY 03: Pedestrians walk by an official NFL Super Bowl LX pop-up shop on February 03, 2026 in San Francisco, California. More than 1.3 million visitors are expected to descend on San Francisco and San Jose during Super Bowl week ahead of Sunday’s matchup between the New England Patriots and the Seattle Seahawks at Levi’s Stadium in Santa Clara. (Photo by Justin Sullivan/Getty Images)