US rapper Saweetie (L) and US singer-songwriter Kehlani (R) attend the Abercrombie and Fitch NFL Super Bowl weekend fashion presentation at the NFL Culture Club at The Pearl in San Francisco, California, on February 7, 2026. It has become a staple of every NFL game's pre-show coverage -- players strutting their way to stadium locker rooms wearing the latest daring fashion choices. A sport for decades associated with no-nonsense jocks has in recent years encouraged its stars' newfound attire obsession, as a way to capture new fans beyond the sport's traditional base. (Photo by Patrick T. Fallon / AFP via Getty Images)