SAN FRANCISCO, CALIFORNIA - FEBRUARY 03: A customer shops for Super Bowl LX merchandise at an official NFL pop-up Super Bowl shop on February 03, 2026 in San Francisco, California. More than 1.3 million visitors are expected to descend on San Francisco and San Jose during Super Bowl week ahead of Sunday’s matchup between the New England Patriots and the Seattle Seahawks at Levi’s Stadium in Santa Clara. (Photo by Justin Sullivan/Getty Images)

SAN FRANCISCO, CALIFORNIA - FEBRUARY 03: Super Bowl LX merchandise is displayed in a window at an official NFL pop-up Super Bowl shop on February 03, 2026 in San Francisco, California. More than 1.3 million visitors are expected to descend on San Francisco and San Jose during Super Bowl week ahead of Sunday’s matchup between the New England Patriots and the Seattle Seahawks at Levi’s Stadium in Santa Clara. (Photo by Justin Sullivan/Getty Images)

SAN FRANCISCO, CALIFORNIA - FEBRUARY 03: Super Bowl LX merchandise is displayed in a window at an official NFL pop-up Super Bowl shop on February 03, 2026 in San Francisco, California. More than 1.3 million visitors are expected to descend on San Francisco and San Jose during Super Bowl week ahead of Sunday’s matchup between the New England Patriots and the Seattle Seahawks at Levi’s Stadium in Santa Clara. (Photo by Justin Sullivan/Getty Images)

SAN FRANCISCO, CALIFORNIA - FEBRUARY 03: A customer shops for Super Bowl LX merchandise at an official NFL pop-up Super Bowl shop on February 03, 2026 in San Francisco, California. More than 1.3 million visitors are expected to descend on San Francisco and San Jose during Super Bowl week ahead of Sunday’s matchup between the New England Patriots and the Seattle Seahawks at Levi’s Stadium in Santa Clara. (Photo by Justin Sullivan/Getty Images)

SAN FRANCISCO, CALIFORNIA - FEBRUARY 03: A customer shops for Super Bowl LX merchandise at an official NFL pop-up Super Bowl shop on February 03, 2026 in San Francisco, California. More than 1.3 million visitors are expected to descend on San Francisco and San Jose during Super Bowl week ahead of Sunday’s matchup between the New England Patriots and the Seattle Seahawks at Levi’s Stadium in Santa Clara. (Photo by Justin Sullivan/Getty Images)

SAN FRANCISCO, CALIFORNIA - FEBRUARY 04: Cathy L. Lanier, Chief Security Officer for the NFL, speaks during a press conference about public safety plans for Super Bowl LX at the Super Bowl LX Media Center at the Moscone Center on February 04, 2026 in San Francisco, California. (Photo by Chris Graythen/Getty Images)

SAN FRANCISCO, CALIFORNIA - FEBRUARY 04: Cathy L. Lanier, Chief Security Officer for the NFL, speaks during a press conference about public safety plans for Super Bowl LX at the Super Bowl LX Media Center at the Moscone Center on February 04, 2026 in San Francisco, California. (Photo by Chris Graythen/Getty Images)

SAN FRANCISCO, CALIFORNIA - FEBRUARY 04: Cathy L. Lanier, Chief Security Officer for the NFL, speaks during a press conference about public safety plans for Super Bowl LX at the Super Bowl LX Media Center at the Moscone Center on February 04, 2026 in San Francisco, California. (Photo by Chris Graythen/Getty Images)