Fernando Rueda, Emilio Rueda, and Victor Hugo Rueda alias "Jairo" review their football albums from previous World Cups during an interview with AFP in Mexico City on March 21, 2026. The Ruedas, Fernando, Jairo and Emilio, are three generations of Mexicans who can no longer afford a World Cup ticket due to the surge in prices compared with the two previous tournaments hosted in the country. (Photo by Alfredo ESTRELLA / AFP via Getty Images)