Mexican football fans (L to R) Victor Hugo Rueda alias "Jairo", Fernando Rueda, and Emilio Rueda pose for a portrait during an interview with AFP in Mexico City on March 21, 2026. The Ruedas, Fernando, Jairo and Emilio, are three generations of Mexicans who can no longer afford a World Cup ticket due to the surge in prices compared with the two previous tournaments hosted in the country. (Photo by Alfredo ESTRELLA / AFP via Getty Images)