A man prepares to fly in an American football helmet-shaped balloon at Lagoa Rodrigo de Freitas in the southern zone of Rio de Janeiro, Brazil, on September 24, 2026. The NFL officially touches down in Rio de Janeiro with events and fan activations ahead of the NFL Rio Game between the Baltimore Ravens and the Dallas Cowboys at Maracana Stadium on September 27, 2026. (Photo by MAURO PIMENTEL / AFP via Getty Images)