Vendors sell soccer items before the Conmebol 2024 Copa America tournament quarter-final football match between Argentina and Ecuador near NRG Stadium in Houston, Texas, on July 4, 2024. In the US where sports marketing reigns supreme, with leagues of global impact such as the NBA or the NFL with its famous Super Bowl, the oldest soccer team competition in the world is anonymous to many. There is little TV advertising about the Copa America, with the Spanish-language channels aimed at Latin audiences being the exception. Despite the lack of promotion of the Copa America, Argentinean Lionel Messi, star of Inter Miami in MLS, dribbles into the promotional void. (Photo by Charly TRIBALLEAU / AFP) (Photo by CHARLY TRIBALLEAU/AFP via Getty Images)