LONDON, ENGLAND - JUNE 03: Kelly Hogarth speaks on stage during the "From Pitch To Platform: The Evolving Role Of Talent In Sports Sponsorship" panel discussion during day three of SXSW London 2026 on June 03, 2026 in London, England. (Photo by Ben Montgomery/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 03: Michael Lister speaks on stage during the "From Pitch To Platform: The Evolving Role Of Talent In Sports Sponsorship" panel discussion during day three of SXSW London 2026 on June 03, 2026 in London, England. (Photo by Ben Montgomery/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 03: Michael Lister speaks on stage during the "From Pitch To Platform: The Evolving Role Of Talent In Sports Sponsorship" panel discussion during day three of SXSW London 2026 on June 03, 2026 in London, England. (Photo by Ben Montgomery/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 03: Kelly Hogarth speaks on stage during the "From Pitch To Platform: The Evolving Role Of Talent In Sports Sponsorship" panel discussion during day three of SXSW London 2026 on June 03, 2026 in London, England. (Photo by Ben Montgomery/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 03: Emily Heath speaks on stage during the "From Pitch To Platform: The Evolving Role Of Talent In Sports Sponsorship" panel discussion during day three of SXSW London 2026 on June 03, 2026 in London, England. (Photo by Ben Montgomery/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 03: Emily Heath speaks on stage during the "From Pitch To Platform: The Evolving Role Of Talent In Sports Sponsorship" panel discussion during day three of SXSW London 2026 on June 03, 2026 in London, England. (Photo by Ben Montgomery/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 03: Emily Heath speaks on stage during the "From Pitch To Platform: The Evolving Role Of Talent In Sports Sponsorship" panel discussion during day three of SXSW London 2026 on June 03, 2026 in London, England. (Photo by Ben Montgomery/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 03: Harvey Taylor speaks on stage during the "From Pitch To Platform: The Evolving Role Of Talent In Sports Sponsorship" panel discussion during day three of SXSW London 2026 on June 03, 2026 in London, England. (Photo by Ben Montgomery/Getty Images for SXSW London)