CANNES, FRANCE - JUNE 17: Will Pearson (iHeartMedia), attends the iHeartMedia "Your New Daily Habit" session with Will Pearson (iHeartMedia), Bobby Bones (leading syndicated radio host and TV personality), Sarah Spain (Sports Journalist) and Marc Burns (AT&T), about how brands and creators are collaborating in the media format that's conquered America, at iHeartCafé | La Californie during the Cannes Lions Festival on June 17, 2024 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 17: (L-R) Will Pearson (iHeartMedia), Bobby Bones (leading syndicated radio host and TV personality), Sarah Spain (Sports Journalist) and Marc Burns (AT&T) attend an iHeartMedia session called "Your New Daily Habit," about how brands and creators are collaborating in the media format that's conquered America - at iHeartCafé | La Californie during the Cannes Lions Festival on June 17, 2024 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 17: Marc Burns (AT&T) attends the iHeartMedia "Your New Daily Habit" session with Will Pearson (iHeartMedia), Bobby Bones (leading syndicated radio host and TV personality), Sarah Spain (Sports Journalist) and Marc Burns (AT&T), about how brands and creators are collaborating in the media format that's conquered America, at iHeartCafé | La Californie during the Cannes Lions Festival on June 17, 2024 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 17: Bobby Bones (leading syndicated radio host and TV personality) attends the iHeartMedia "Your New Daily Habit" session with Will Pearson (iHeartMedia), Bobby Bones (leading syndicated radio host and TV personality), Sarah Spain (Sports Journalist) and Marc Burns (AT&T), about how brands and creators are collaborating in the media format that's conquered America, at iHeartCafé | La Californie during the Cannes Lions Festival on June 17, 2024 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 17: Bobby Bones (leading syndicated radio host and TV personality) attends the iHeartMedia "Your New Daily Habit" session with Will Pearson (iHeartMedia), Bobby Bones (leading syndicated radio host and TV personality), Sarah Spain (Sports Journalist) and Marc Burns (AT&T), about how brands and creators are collaborating in the media format that's conquered America, at iHeartCafé | La Californie during the Cannes Lions Festival on June 17, 2024 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 17: Bobby Bones (leading syndicated radio host and TV personality) attends the iHeartMedia "Your New Daily Habit" session with Will Pearson (iHeartMedia), Bobby Bones (leading syndicated radio host and TV personality), Sarah Spain (Sports Journalist) and Marc Burns (AT&T), about how brands and creators are collaborating in the media format that's conquered America, at iHeartCafé | La Californie during the Cannes Lions Festival on June 17, 2024 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 17: Panelists attend the iHeartMedia "Your New Daily Habit" session with Will Pearson (iHeartMedia), Bobby Bones (leading syndicated radio host and TV personality), Sarah Spain (Sports Journalist) and Marc Burns (AT&T), about how brands and creators are collaborating in the media format that's conquered America, at iHeartCafé | La Californie during the Cannes Lions Festival on June 17, 2024 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 17: (L-R) Bobby Bones (leading syndicated radio host and TV personality) and Sarah Spain (Sports Journalist) attend the iHeartMedia "Your New Daily Habit" session with Will Pearson (iHeartMedia), Bobby Bones (leading syndicated radio host and TV personality), Sarah Spain (Sports Journalist) and Marc Burns (AT&T), about how brands and creators are collaborating in the media format that's conquered America, at iHeartCafé | La Californie during the Cannes Lions Festival on June 17, 2024 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)