CANNES, FRANCE - JUNE 17: (L-R) Will Pearson (iHeartMedia), Bobby Bones (leading syndicated radio host and TV personality), Sarah Spain (Sports Journalist) and Marc Burns (AT&T) attend an iHeartMedia session called "Your New Daily Habit," about how brands and creators are collaborating in the media format that's conquered America - at iHeartCafé | La Californie during the Cannes Lions Festival on June 17, 2024 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 17: Panelists attend the iHeartMedia "Your New Daily Habit" session with Will Pearson (iHeartMedia), Bobby Bones (leading syndicated radio host and TV personality), Sarah Spain (Sports Journalist) and Marc Burns (AT&T), about how brands and creators are collaborating in the media format that's conquered America, at iHeartCafé | La Californie during the Cannes Lions Festival on June 17, 2024 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 17: (L-R) Will Pearson (iHeartMedia), Bobby Bones (leading syndicated radio host and TV personality), Sarah Spain (Sports Journalist) and Marc Burns (AT&T) attend an iHeartMedia session called "Your New Daily Habit," about how brands and creators are collaborating in the media format that's conquered America - at iHeartCafé | La Californie during the Cannes Lions Festival on June 17, 2024 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 17: (L-R) Will Pearson (iHeartMedia), Bobby Bones (leading syndicated radio host and TV personality), Sarah Spain (Sports Journalist) and Marc Burns (AT&T) attend an iHeartMedia session called "Your New Daily Habit," about how brands and creators are collaborating in the media format that's conquered America - at iHeartCafé | La Californie during the Cannes Lions Festival on June 17, 2024 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 17: (L-R) Sarah Spain (Sports Journalist) and Marc Burns (AT&T) attend the iHeartMedia "Your New Daily Habit" session with Will Pearson (iHeartMedia), Bobby Bones (leading syndicated radio host and TV personality), Sarah Spain (Sports Journalist) and Marc Burns (AT&T), about how brands and creators are collaborating in the media format that's conquered America, at iHeartCafé | La Californie during the Cannes Lions Festival on June 17, 2024 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 17: Marc Burns (AT&T) attends the iHeartMedia "Your New Daily Habit" session with Will Pearson (iHeartMedia), Bobby Bones (leading syndicated radio host and TV personality), Sarah Spain (Sports Journalist) and Marc Burns (AT&T), about how brands and creators are collaborating in the media format that's conquered America, at iHeartCafé | La Californie during the Cannes Lions Festival on June 17, 2024 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 17: (L-R) Sarah Spain (Sports Journalist) and Marc Burns (AT&T) attend the iHeartMedia "Your New Daily Habit" session with Will Pearson (iHeartMedia), Bobby Bones (leading syndicated radio host and TV personality), Sarah Spain (Sports Journalist) and Marc Burns (AT&T), about how brands and creators are collaborating in the media format that's conquered America, at iHeartCafé | La Californie during the Cannes Lions Festival on June 17, 2024 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 17: (L-R) Sarah Spain (Sports Journalist) and Marc Burns (AT&T) attend the iHeartMedia "Your New Daily Habit" session with Will Pearson (iHeartMedia), Bobby Bones (leading syndicated radio host and TV personality), Sarah Spain (Sports Journalist) and Marc Burns (AT&T), about how brands and creators are collaborating in the media format that's conquered America, at iHeartCafé | La Californie during the Cannes Lions Festival on June 17, 2024 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)