CANNES, FRANCE - JUNE 17: (L-R) Will Pearson (iHeartMedia), Bobby Bones (leading syndicated radio host and TV personality), Sarah Spain (Sports Journalist) and Marc Burns (AT&T) attend an iHeartMedia session called "Your New Daily Habit," about how brands and creators are collaborating in the media format that's conquered America - at iHeartCafé | La Californie during the Cannes Lions Festival on June 17, 2024 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 17: (L-R) Sarah Spain (Sports Journalist) and Marc Burns (AT&T) attend the iHeartMedia "Your New Daily Habit" session with Will Pearson (iHeartMedia), Bobby Bones (leading syndicated radio host and TV personality), Sarah Spain (Sports Journalist) and Marc Burns (AT&T), about how brands and creators are collaborating in the media format that's conquered America, at iHeartCafé | La Californie during the Cannes Lions Festival on June 17, 2024 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 17: (L-R) Will Pearson (iHeartMedia) and Bobby Bones (leading syndicated radio host and TV personality), attend the iHeartMedia "Your New Daily Habit" session with Will Pearson (iHeartMedia), Bobby Bones (leading syndicated radio host and TV personality), Sarah Spain (Sports Journalist) and Marc Burns (AT&T), about how brands and creators are collaborating in the media format that's conquered America, at iHeartCafé | La Californie during the Cannes Lions Festival on June 17, 2024 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 17: (L-R) Will Pearson (iHeartMedia), Bobby Bones (leading syndicated radio host and TV personality), Sarah Spain (Sports Journalist) and Marc Burns (AT&T) attend an iHeartMedia session called "Your New Daily Habit," about how brands and creators are collaborating in the media format that's conquered America - at iHeartCafé | La Californie during the Cannes Lions Festival on June 17, 2024 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 17: (L-R)Will Pearson (iHeartMedia) attends a se Will Pearson (iHeartMedia), Bobby Bones (leading syndicated radio host and TV personality), Sarah Spain (Sports Journalist) and Marc Burns (AT&T) attend an iHeartMedia session called "Your New Daily Habit," about how brands and creators are collaborating in the media format that's conquered America - at iHeartCafé | La Californie during the Cannes Lions Festival on June 17, 2024 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 17: (L-R) Will Pearson (iHeartMedia), Bobby Bones (leading syndicated radio host and TV personality), Sarah Spain (Sports Journalist) and Marc Burns (AT&T) attend an iHeartMedia session called "Your New Daily Habit," about how brands and creators are collaborating in the media format that's conquered America - at iHeartCafé | La Californie during the Cannes Lions Festival on June 17, 2024 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 17: (L-R) Will Pearson (iHeartMedia), Bobby Bones (leading syndicated radio host and TV personality), Sarah Spain (Sports Journalist) and Marc Burns (AT&T) attend an iHeartMedia session called "Your New Daily Habit," about how brands and creators are collaborating in the media format that's conquered America - at iHeartCafé | La Californie during the Cannes Lions Festival on June 17, 2024 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 17: Kristyn Cook speaks onstage as iHeartMedia hosts session "Leveling the Playing Field" discussing women's sports coverage and perception featuring Sue Bird (WNBA Champion and Olympic Gold Medalist), Kristyn Cook (Chief Agency, Sales & Marketing Officer, State Farm), Gayle Troberman (iHeartMedia) and Laura Correnti (Deep Blue/Moderator) at the iHeartCafé | La Californie on June 17, 2024 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)